About this item

• 22X SOFTER SHINY HAIR INSTANTLY: Clinically proven to leave hair 22 times softer after just 1 wash, this hydrating shampoo boosts moisture and shine, making it one of the best shampoos for frizzy and dry hair that nourishes from the inside out.
• NOURISHING COCONUT MILK: This coconut shampoo for hair contains lauric acid, essential vitamins(C, E, B1, B3, B5), iron, and coconut milk that penetrates the hair to deeply hydrate and restore moisture, leaving hair soft, shiny, and irresistibly smooth. Infused with a soothing coconut scent and a luxurious creamy texture, this shampoo for dry hair deeply cleanses while leaving your strands irresistibly soft and glossy.
• PEPTIDE-POWERED: Infused with pea peptides, this Peptides shampoo penetrates deep into the hair, enhancing softness and promoting moisture retention. These peptides, rich in amino acids, improve elasticity while protecting hair from damage, leaving it noticeably 22x softer, smoother, and more manageable.; perfect for tackling dry and rough hair.
• PH BALANCED FOR SILKY SMOOTH HAIR: This Plum shampoo for women and men is formulated with the ideal pH, preventing any after-wash dryness or roughness. This hydrating shampoo also aligns with your hair’s natural chemistry, reducing frizz, breakage, and damage.
• COMPLETE THE ROUTINE: For best results, use it with Plum Coconut Milk & Peptides Conditioner, Hair Mask, and Serum to enhance hydration and softness. Made with love: this plum coconut shampoo is FDA Approved, Stability Tested, Paraben-Free, Cruelty-Free, and 100% Vegan. For Men & Women.

• 22X SOFTER HAIR INSTANTLY*
  Clinically proven to make hair 22 times softer after just one wash. Transforms dry, rough hair into silky, touchable softness from the inside out.*
  *Instrumental study at an independent, expert-graded lab; Aug 2023

  NOURISHING COCONUT MILK
  Rich in Lauric Acid, vitamins (C, E, B1, B3, B5), and iron, coconut milk penetrates the hair to hydrate, restore moisture, and strengthen the cuticle, leaving hair smooth, shiny, and irresistibly soft.

  PEPTIDE-POWERED
  Peptides penetrate deep into the hair, enhancing softness while strengthening from within. With a high amino acid composition and Lysine to protect from damage, these peptides improve elasticity and leave hair noticeably softer, smoother, and more manageable.

  PH BALANCED FOR SILKY SMOOTH HAIR
  Formulated with the ideal pH, this shampoo aligns with your hair’s natural chemistry, reducing frizz, tangles, and cuticle damage.

  COMPLETE THE ROUTINE
  For best results, use it with Plum Coconut Milk & Peptides Conditioner, Hair Mask, and Serum.

  MADE WITH LOVE
  FDA Approved | Stability Tested | Paraben-Free | Cruelty-Free | 100% Vegan | For Men & Women.