Plum Black Rice & Niacinamide-TXA 10% Night Clarity Jelly Serum (25ml)

Pigmentation and stubborn acne marks are among the toughest skin concerns, because breakouts may fade, but the marks often stay behind.Plum’s Black Rice & Niacinamide-TXA 10% Night Clarity Jelly Serum combines 7% Niacinamide and 3% Tranexamic Acid to target pigmentation through multiple pathways, helping visibly reduce dark spots, stubborn acne marks, and improve overall skin clarity.Powered by 20% proprietary Black Rice Extract sourced from Northeast India, this antioxidant-rich night serum comes in a first-of-its-kind ActiveHold™ Jelly Formula that forms a breathable, long-contact layer on the skin to help maximise overnight efficacy while your skin is in repair mode.

Features:

• Multi-pathway spot fading3% Tranexamic Acid and 7% Niacinamide work together to target pigmentation at different stages, helping fade stubborn acne marks and dark spots while reducing the chances of new pigmentation forming.
• Proprietary Black Rice ExtractMade with 20% Black Rice Extract sourced from Northeast India and selected for high anthocyanin content, offering potent antioxidant support against environmental stress.
• Precision-led formulationDeveloped over 500+ days to arrive at an optimal blend of 20% Black Rice, 7% Niacinamide, and 3% Tranexamic Acid for effective spot-fading action without compromising skin comfort.
• ActiveHold™ Jelly FormulaThe unique jelly-based matrix creates a breathable, long-contact layer that helps keep actives anchored to the skin overnight for sustained delivery and enhanced efficacy.

About the Brand: “Chemistry, done with heart” best describes Plum. Its award-winning skincare formulas delight Plumsters while delivering clinically proven results. Founded in 2014 by hands-on formulator and chemical engineer Shankar Prasad, Plum is one of India’s most admired new-age beauty and personal care brands. Plum brings together high-potency actives with botanical and mineral ingredients, expanding from safe and effective skincare into haircare and body care ranges. Beyond being a leading digital-first brand, Plum is now available at over 25,000 retail outlets across India and continues to expand into international markets.