Maybelline New York Color Sensational Creamy Matte Lipstick – Midtown Pink (673) – 3.9g

Meet your everyday lip companion: the Maybelline New York Color Sensational Creamy Matte Lipstick in shade 673 Midtown Pink. This formula delivers a crisp matte finish with the comfort of a creamy texture, coating your lips in a rich, vibrant color that stays put while keeping lips soft all day long. Midtown Pink is a universally flattering dusty pink that sits between a sophisticated neutral and a pop of color, making it ideal from boardroom meetings to casual brunch dates.

• Creamy Matte Finish: velvety, non-drying matte that glides on like a cream and settles into a true matte.
• Up to 12-Hour Wear: long-lasting color that reduces the need for constant touch-ups.
• Shea Butter Infusion: moisture-rich hydration to keep lips comfortable and prevent cracking or caking.
• Hyper-Pigmented Color: pure pigments deliver high color payoff in a single swipe.
• Dermatologist Tested: safe, comfortable, and suitable for all skin types.

Why Midtown Pink stands out: it’s not just a shade, it’s a versatile, “lip but better” tone that complements a wide range of skin tones while delivering a lightweight, breathable feel that lasts from morning coffee to evening wind-down.

How to achieve the perfect pout

1. Apply the lipstick in the center of your upper lip and follow the contours of your mouth.
2. Glide the lipstick across the entire bottom lip for even coverage.
3. Pro Tip: for a more defined look, line your lips with a matching lip liner before applying the lipstick.

Key benefits at a glance

Esteemed for combining a luxurious creamy texture with a super-sleek matte finish, this lipstick delivers long-lasting color without sacrificing comfort. Its hydrating formula helps lips stay nourished all day, making Midtown Pink a reliable choice for daily wear, special occasions, and everything in between.