{"product_id":"wella-professionals-koleston-perfect-dark-blonde-brown-ash-671-60g","title":"Wella Professionals - Koleston Perfect Dark Blonde Brown Ash (6\/71) [60g]","description":"Wella Koleston Perfect ME+ uses an intense formula to enable the most intense, evenly balanced colour development. The Shine Guard gives your hair a lipid-based film to coat and protect your hair whilst illuminating it with vigorous shine.\n\u003cul\u003e\n \t\u003cli\u003eWella Koleston Perfect ME+ is the only oxidative permanent hair dye molecule to replace PTD and PPD that reduces the risk of developing a new allergy to hair colour while delivering uncompromised colour performance.\u003c\/li\u003e\n\u003c\/ul\u003e\nThe colour that changes everything with ME+ Technology. Pure, balanced colour results with natural depth and shine. ME+ reduces the risk of developing a new allergy to hair colour. For people not allergic to hair colorants. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. *Always ask your stylist to perform an allergy alert test 48 hours before each coloration. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand. Less hair damage colour after colour ** and helps neutralize free radicals in hair during colour formation.","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":53692562178412,"sku":null,"price":7.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/2618\/5324\/files\/03-59.webp?v=1778821414","url":"https:\/\/beautybrats.com\/products\/wella-professionals-koleston-perfect-dark-blonde-brown-ash-671-60g","provider":"BEAUTY BRATS","version":"1.0","type":"link"}