{"product_id":"schwarzkopf-igora-royal-60ml-hair-color","title":"Schwarzkopf - Igora Royal [60ML] (Hair Color)","description":"\u003cp\u003eMaximum Performance • Up to 100% white hair coverage • Ultimate color retention • Intense color vibrancy • Perfect color equalisation – even on porous hair • Clearest* lifting shades with advanced care** • Absolute true-to-tuft results *vs. previous IGORA ROYAL Color Creme **advanced care achieved with 12% \/ 40 Vol. IGORA ROYAL Oil Developer Features: - Stunning, Precise and Intense Color Results - 40 NEW beautiful shades - Absolute true-to-swatch results - Up to 50% longer color retention* - Up to 25% brighter color vibrancy** - Fashion colors with up to 70% white hair coverage and with the highest vibrancy on coppers, reds and violets - Perfect color equalization, even on porous hair - The clearest lifting shades and advanced care, for maximum contrast \u0026amp; shine *Vs previous Igora Royal color cream. **Advanced care achieved with 12% 40 Vol. Igora Royal Oil Developer How to Use: Usage of shades with up to 100% white hair coverage: - Use Igora Royal 3%, 6%, 9% or 12% Developer. - Mixing ratio 1:1 Apply on dry hair. - Allow to develop for 30 - 45 minutes. - Rinse well. Shampoo and neutralize with BC Bonacure Color Save products. - Use 3% Color \u0026amp; Care Developer when coloring darker. Use 6% Color \u0026amp; Care Developer for tone-on-tone, 1 tone lighter or coverage. Use 9% Color \u0026amp; Care Developer for coloring 1-2 tones lighter. Use 12% Color \u0026amp; Care Developer for coloring 2-3 tones lighter. - For worn out color on previously tinted hair please proceed a dual application; the colorist method for previously colored hair. - Additional heat is optional and reduces the developing time by a third. Usage of shades with up to 50% white hair coverage: - Use 3%, 6%, 9% or 12% developer. - Mixing ratio 1:1. Apply on dry hair. - Allow to develop for 30 - 45 minutes. - Rinse well. Shampoo and neutralize with BC Bonacure Color Save products. - Use 3% Color \u0026amp; Care Developer when coloring darker. Use 6% Color \u0026amp; Care Developer for tone-on-tone, coloring 1 tone lighter or for coverage. Use 9% Color \u0026amp; Care Developer for coloring 1-2 tones lighter. 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