{"product_id":"plum-black-rice-niacinamide-txa-10-night-clarity-jelly-serum-25ml","title":"Plum Black Rice \u0026 Niacinamide-TXA 10% Night Clarity Jelly Serum (25ml)","description":"\u003cp\u003ePigmentation and stubborn acne marks are among the toughest skin concerns, because breakouts may fade, but the marks often stay behind.Plum’s Black Rice \u0026amp; Niacinamide-TXA 10% Night Clarity Jelly Serum combines 7% Niacinamide and 3% Tranexamic Acid to target pigmentation through multiple pathways, helping visibly reduce dark spots, stubborn acne marks, and improve overall skin clarity.Powered by 20% proprietary Black Rice Extract sourced from Northeast India, this antioxidant-rich night serum comes in a first-of-its-kind ActiveHold™ Jelly Formula that forms a breathable, long-contact layer on the skin to help maximise overnight efficacy while your skin is in repair mode.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eFeatures:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMulti-pathway spot fading3% Tranexamic Acid and 7% Niacinamide work together to target pigmentation at different stages, helping fade stubborn acne marks and dark spots while reducing the chances of new pigmentation forming.\u003c\/li\u003e\n\u003cli\u003eProprietary Black Rice ExtractMade with 20% Black Rice Extract sourced from Northeast India and selected for high anthocyanin content, offering potent antioxidant support against environmental stress.\u003c\/li\u003e\n\u003cli\u003ePrecision-led formulationDeveloped over 500+ days to arrive at an optimal blend of 20% Black Rice, 7% Niacinamide, and 3% Tranexamic Acid for effective spot-fading action without compromising skin comfort.\u003c\/li\u003e\n\u003cli\u003eActiveHold™ Jelly FormulaThe unique jelly-based matrix creates a breathable, long-contact layer that helps keep actives anchored to the skin overnight for sustained delivery and enhanced efficacy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAbout the Brand:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003e“Chemistry, done with heart” best describes Plum. Its award-winning skincare formulas delight Plumsters while delivering clinically proven results. Founded in 2014 by hands-on formulator and chemical engineer Shankar Prasad, Plum is one of India’s most admired new-age beauty and personal care brands. Plum brings together high-potency actives with botanical and mineral ingredients, expanding from safe and effective skincare into haircare and body care ranges. Beyond being a leading digital-first brand, Plum is now available at over 25,000 retail outlets across India and continues to expand into international markets.\u003c\/p\u003e","brand":"Plum","offers":[{"title":"Default Title","offer_id":54133074133356,"sku":null,"price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/2618\/5324\/files\/2e61b98PLUMX00001365_01.jpg?v=1785835801","url":"https:\/\/beautybrats.com\/products\/plum-black-rice-niacinamide-txa-10-night-clarity-jelly-serum-25ml","provider":"BEAUTY BRATS","version":"1.0","type":"link"}