{"product_id":"loreal-professionnel-dia-richesse-hair-color-dia-531-praline-chestnut-50ml","title":"Loreal Professionnel – DIA RICHESSE HAIR COLOR Dia (5.31 PRALINE CHESTNUT) - 50mL","description":"Dia 5.31 PRALINE CHESTNUT illuminates \u003cb\u003enatural hair colour\u003c\/b\u003e through its ammonia free and tone-on-tone colouration process, for rich, deep reflects and exceptional soft feel. Ideal for blending away your first grey hairs leaving it with a natural-looking colour.\n\nWondering how to cover grey hair? This is ideal for blending away your client's first grey hairs leaving their hair with a natural-looking colour. The short development time also makes it perfect for quick hair colour top up services for those with busy lives.\n\nDia 5.31 PRALINE CHESTNUT with its innovative conditioning formula, it will leave your clients hair feeling conditioned, looking glossy and it helps to enhance vibrancy. If your clients do not fancy a dramatic change, why not suggest a clear gloss for a dazzling reflective high shine finish.\n\nL'Oréal Professional Dia Richesse Semi-Permanent Hair Dye provides ammonia-free tone on tone coloration and is ideal for natural hair. This hair dye has an innovative conditioning formula that not only gives the hair deep and rich color but also leaves the hair softer and with a multidimensional shine.\n\nThe hair color will last for up to four weeks and the gradual fading grants a discreet regrowth. Furthermore, this hair dye can cover white hair up to 70%. The alkaline formula has a lightening effect on natural hair, up to 1½ levels, and can darken the hair up to 4 levels. Despite the lightening effect, the hair will feel conditioned and show a healthy shine. This hair also allows for variable intensity and nuances depending on the technique used and desired results.\n\u003ch4\u003eCharacteristics:\u003c\/h4\u003e\n\u003cul\u003e\n \t\u003cli\u003eThe color fades gradually and grants a discreet regrowth;\u003c\/li\u003e\n \t\u003cli\u003eProvides rich color with variable intensity, deep reflections, and extraordinary shine;\u003c\/li\u003e\n \t\u003cli\u003eThis hair dye can be used to darken the hair up to four levels and offers up to 70% white hair coverage;\u003c\/li\u003e\n \t\u003cli\u003eThe innovative formula leaves the hair feeling conditioned;\u003c\/li\u003e\n \t\u003cli\u003eAmmonia-free.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Loreal Professionnel","offers":[{"title":"Default Title","offer_id":53692047032684,"sku":null,"price":360.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/2618\/5324\/files\/loreal-dia-richesse-semi-permanent-hair-colour-5-31-praline-chestnut-p20372-35446_medium_e6ba31c0-cb13-41af-84bf-3a672bd2db5b.webp?v=1778785694","url":"https:\/\/beautybrats.com\/products\/loreal-professionnel-dia-richesse-hair-color-dia-531-praline-chestnut-50ml","provider":"BEAUTY BRATS","version":"1.0","type":"link"}