{"title":"e.l.f","description":"","products":[{"product_id":"e-l-f-h2o-proof-eyeliner-pen-felt-tip-waterproof-liquid-formula-jet-black-0-02-fl-oz-0-7ml","title":"e.l.f. H2O Proof Eyeliner Pen, Felt Tip, Waterproof Liquid Formula, Jet Black, 0.02 Fl Oz (0.7mL)","description":"\u003ch2 class=\"a-size-base-plus a-text-bold\"\u003eAbout this item\u003c\/h2\u003e\n\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eRICH COLOUR: The e.l.f. H2O Proof Eyeliner Pen enhances the lash line with rich colour.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eWATERPROOF: This smudge-proof, quick dry liquid eyeliner formula enriched with Vitamin E stays all day.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eULTIMATE PRECISION: The felt tip pen applies colour smoothly without smudging, feathering, or running.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\n\u003cspan class=\"a-list-item\"\u003eSKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.\u003c\/span\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/31d999e8-f72c-4bd8-8d91-9e14d1930037.__CR0,0,1500,464_PT0_SX970_V1___.jpg\" alt=\"eyeliner pen black\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/35ec80bf-a27f-48b2-a8cd-8c14a4e65b7e.__CR0,0,1500,928_PT0_SX970_V1___.jpg\" alt=\"waterproof eyeliner pen\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/7d079e1f-b375-45e6-8712-bc573cc10d7b.__CR0,0,1500,928_PT0_SX970_V1___.jpg\" alt=\"waterproof eyeliner pen black\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/7781fdd2-1283-4f51-8ec7-047d3d76430e.__CR0,0,1500,464_PT0_SX970_V1___.jpg\" alt=\"eyeliner pen\"\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":53923555705196,"sku":"B07MWT5JV4","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/2618\/5324\/files\/61q3anLFBuL._SL1500.jpg?v=1781803764"},{"product_id":"e-l-f-glow-reviver-lip-oil-nourishing-tinted-lip-oil-for-a-high-shine-finish-infused-with-jojoba-oil-vegan-cruelty-free-jam-session","title":"e.l.f. Glow Reviver Lip Oil, Nourishing Tinted Lip Oil For A High-shine Finish, Infused With Jojoba Oil, Vegan \u0026 Cruelty-free, Jam Session","description":"\u003ch2 class=\"a-size-base-plus a-text-bold\"\u003eAbout this item\u003c\/h2\u003e\n\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eULTRA-GLOSSY TINTED LIP OIL: Drench lips in an addictive sheer wash of ultra-glossy colour with this revitalising tinted lip oil.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eNON-STICKY FORMULA: The ultra-plush, XXL applicator slicks on a comfortable, non-sticky formula with a fresh minty scent.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eINFUSED WITH NOURISHING INGREDIENTS: Infused with nourishing oils such as apricot oil, avocado oil, jojoba oil and pomegranate oil.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eMULTI-PURPOSE: Can be worn on its own or over lipstick.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eSKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% Cruelty-Free and Vegan.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":53944424300908,"sku":"B0CMJXGCFQ","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/2618\/5324\/files\/61Z34yXlSQL._SL1500.jpg?v=1782237606"},{"product_id":"e-l-f-glow-reviver-lip-oil-nourishing-tinted-lip-oil-for-a-high-shine-finish-infused-with-jojoba-oil-vegan-cruelty-free-hot-as-fudge","title":"e.l.f. Glow Reviver Lip Oil, Nourishing Tinted Lip Oil For A High-shine Finish, Infused With Jojoba Oil, Vegan \u0026 Cruelty-free, Hot As Fudge","description":"\u003ch2 class=\"a-size-base-plus a-text-bold\"\u003eAbout this item\u003c\/h2\u003e\n\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eULTRA-GLOSSY TINTED LIP OIL: Drench lips in an addictive sheer wash of ultra-glossy colour with this revitalising tinted lip oil.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eNON-STICKY FORMULA: The ultra-plush, XXL applicator slicks on a comfortable, non-sticky formula with a fresh minty scent.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eINFUSED WITH NOURISHING INGREDIENTS: Infused with nourishing oils such as apricot oil, avocado oil, jojoba oil and pomegranate oil.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eMULTI-PURPOSE: Can be worn on its own or over lipstick.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\n\u003cspan class=\"a-list-item\"\u003eSKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% Cruelty-Free and Vegan.\u003c\/span\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/563a6d0c-c62b-4c84-8c20-157123c4487d.__CR0,0,970,300_PT0_SX970_V1___.png\" alt=\"lip oil\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/6e8e6a81-e449-4f38-8519-af22789f0156.__CR0,0,970,600_PT0_SX970_V1___.png\" alt=\"lip oil makeup\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/a4bbd19d-d3ab-4112-95c1-3077fc0dd730.__CR0,0,970,600_PT0_SX970_V1___.png\" alt=\"liquid lip oil\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/5773ba40-e3c0-4df2-a931-8d113347c58a.__CR0,0,970,300_PT0_SX970_V1___.png\" alt=\"vegan lip oil\"\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":53944437932396,"sku":"B0DFMWGXYL","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/2618\/5324\/files\/61ngvgGxsXL._SL1500.jpg?v=1782238062"},{"product_id":"e-l-f-power-grip-primer-4-niacinamide-gel-based-hydrating-face-primer-evens-skin-brightens-grips-makeup-vegan-cruelty-free-0-811-fl-oz","title":"e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based \u0026 Hydrating Face Primer, Evens Skin \u0026 Brightens, Grips Makeup, Vegan \u0026 Cruelty-Free, 0.811 Fl Oz","description":"\u003ch2 class=\"a-size-base-plus a-text-bold\"\u003eAbout this item\u003c\/h2\u003e\n\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eMAKEUP PRIMER \u0026amp; SKINCARE: Your skin’s future looks bright—your favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone while giving makeup lasting power.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eSMOOTHS \u0026amp; BRIGHTENS COMPLEXION: Niacinamide helps smooth and brighten the look of dullness while Power Grip Primer's gel-based formula with sticky texture grips makeup for long-lasting wear.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eCREATES A DEWY FINISH: Ideal for all skin tones, this primer goes on completely clear and creates a dewy, glowing finish.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eHOW TO USE: Apply makeup primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\n\u003cspan class=\"a-list-item\"\u003eSKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan\u003c\/span\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/22c04450-c94f-449d-b097-25f31f5ebe1d.__CR0,0,970,300_PT0_SX970_V1___.jpg\" alt=\"face primer\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/e1014f86-6c18-4fa9-8b42-b1a37b28fbd3.__CR0,0,970,600_PT0_SX970_V1___.jpg\" alt=\"hydrating face primer\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/49a8d025-d1dc-4e27-b1ef-c9e61bed3b8a.__CR0,0,970,600_PT0_SX970_V1___.jpg\" alt=\"face primer gel\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/a57efe5c-18ea-46be-96c2-fdb5d2185262.__CR0,0,970,300_PT0_SX970_V1___.jpg\" alt=\"vegan face primer\"\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":53944462246252,"sku":"B0BQQS5GBQ","price":23.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/2618\/5324\/files\/619y_NpzrTL._SL1500_530aa901-d70c-49e1-855a-940fb4dcd3f6.jpg?v=1782238820"},{"product_id":"e-l-f-halo-glow-liquid-filter-complexion-booster-for-a-glowing-soft-focus-look-infused-with-hyaluronic-acid-vegan-cruelty-free-2-fair-light","title":"e.l.f. Halo Glow Liquid Filter, Complexion Booster For A Glowing, Soft-Focus Look, Infused With Hyaluronic Acid, Vegan \u0026 Cruelty-Free, 2 Fair-Light","description":"\u003ch2 class=\"a-size-base-plus a-text-bold\"\u003eAbout this item\u003c\/h2\u003e\n\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eINNOVATIVE COMPLEXION BOOSTER: Achieve a flawless glow with the only filter you’ll ever need. This innovative complexion booster works to enhance the overall look of skin while rendering a soft-focus, effortless radiance.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eCREATES A RADIANT COMPLEXION: The e.l.f. Halo Glow Liquid Filter creates a healthy-looking, more radiant complexion.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eINFUSED WITH HYALURONIC ACID: Made with hyaluronic acid, which hydrates skin, squalane, which moisturizes skin, and finely milled powders, which blurs lines and pores for a smoother, soft-focus look.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eMULTI-USE: Wear on its own, under, or over makeup, mix in with your favorite foundation for a fresh, dewy finish, or use as a highlighter to illuminate the high points of your face. Available in 12 shades that work beautifully across all skin tones.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\n\u003cspan class=\"a-list-item\"\u003eSKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan\u003c\/span\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/67258e75-0c56-44b5-9066-1d672eb4d66c.__CR0,0,1500,464_PT0_SX970_V1___.png\" alt=\"liquid highlighter\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/729cf95e-2521-47e4-8999-127ec0cc7926.__CR0,0,1500,928_PT0_SX970_V1___.png\" alt=\"hydrating highlighter\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/2363a355-c3d6-4a92-b976-2f22096eb7b4.__CR0,0,1500,928_PT0_SX970_V1___.png\" alt=\"Sheer liquid highlighter\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/65704c32-54e8-4fe7-b5b3-c128bf771c48.__CR0,0,1500,464_PT0_SX970_V1___.png\" alt=\"vegan liquid highlighter\"\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":53946699383148,"sku":"B0B5MG6PHQ","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/2618\/5324\/files\/61WyaZ5i7IL._SL1500.jpg?v=1782297706"},{"product_id":"e-l-f-bite-size-eyeshadows-creamy-blendable-ultra-pigmented-easy-to-apply-cream-sugar-matte-shimmer-0-12-oz","title":"e.l.f. Bite-Size Eyeshadows, Creamy, Blendable, Ultra-Pigmented, Easy to Apply, Cream \u0026 Sugar, Matte \u0026 Shimmer, 0.12 Oz","description":"\u003ch2 class=\"a-size-base-plus a-text-bold\"\u003eAbout this item\u003c\/h2\u003e\n\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003ePerfect pigment: this ultra-pigmented 4-pan shadow palette contains creamy and blendable powder formulas in a mix of matte and shimmer shades to achieve your perfect look.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eHow to wear: Use a primer to prep your eyelids for application. Mix and match colour and apply to eyelid using your favourite eyeshadow brush. Finish off with liner and mascara to achieve a look that's uniquely you.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e100% cruelty-free \u0026amp; Vegan: proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eAll e.l.f. products are made from skin-loving ingredients you want at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eBeauty for all: e.l.f. Cosmetics provides professional-quality products at get-real prices, because we believe beauty should be accessible to every eye, lip, and face.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eThe Bite size eyeshadow is your secret weapon to a flawless face. This travel-friendly mini palette is the perfect size to go everywhere with you. The Luxe formula is smooth, creamy, blendable, and ultra-pigmented. Mix and match shades to achieve everything from a natural look to high drama eyes. After you apply your primer, foundation, and setting powder, apply as desired. For a more dramatic look, Use along with bold liquid eyeliner. E.L.F. Makes the best of Beauty accessible to every eye, lip, and face. Your originality is infinite, and we are inspired by what makes you unique. From the early explorer to the trend-obsessed beauty junkie-glam or bare faced, minimalist, maximalist and every look in between-we are for every eye, lip, and face. Proud to be 100% vegan and cruelty-free, worldwide.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":53950569873772,"sku":"B085P318XM","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/2618\/5324\/files\/71yEbNjZIIL._SL1500.jpg?v=1782384512"},{"product_id":"e-l-f-powder-fine-as-fleck-glitter-eyeshadow-long-lasting-sheer-eye-makeup-with-a-shimmer-finish-soft-smooth-formula-vegan-cruelty-free-white-hot","title":"e.l.f. Powder Fine As Fleck Glitter Eyeshadow, Long-Lasting Sheer Eye Makeup With A Shimmer Finish, Soft, Smooth Formula, Vegan \u0026 Cruelty-Free, White Hot","description":"\u003ch2 class=\"a-size-base-plus a-text-bold\"\u003eAbout this item\u003c\/h2\u003e\n\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003ePARTY-READY EYE LOOKS: This sheer, dazzling eyeshadow topper plays up your eyes with a mesmerizing, long-lasting wash of sparkle.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eALL GLITZ, NO GRIT: Packed with micro-fine glitter flecks for an eye-catching, party-ready vibe, the soft, smooth formula applies effortlessly.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eTWO WAYS TO WEAR: Can be worn alone or layered on top of your go-to e.l.f. eyeshadows.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eHOW TO USE: Prep your eyelids with Lock it Down Eyeshadow for a smooth, long-wear application. Using a clean finger, apply over eyeshadow to add highlight and dimension, or press onto bare lids for a subtle wash of sparkle.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eVEGAN \u0026amp; CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eWhat it is: Turn every eye look into a party with e.l.f. Cosmetics Fine as Fleck Glitter Eyeshadow! This sheer, dazzling eyeshadow topper is packed with micro-fine glitter flecks to play up your eyes with a mesmerizing wash of sparkle.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eWhy you'll love it:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eLong-lasting sheer glitter eyeshadow topper with a shimmer finish\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003ePacked with micro-fine glitter flecks for an eye-catching, party-ready vibe\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eSoft, smooth formula without the grit\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eCan be worn alone or layered on top of your go-to e.l.f. eyeshadows\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eIngredients may change or vary from time to time. Please refer to the packaging of the product received for the list of ingredients in your particular product. All e.l.f. products are proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":53950579900780,"sku":"B0DHRQ3TNT","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/2618\/5324\/files\/81OQitgE51L._SL1500.jpg?v=1782384791"},{"product_id":"e-l-f-dewy-coconut-setting-mist-makeup-setting-spray-for-hydrating-conditioning-skin-infused-with-green-tea-vegan-cruelty-free-2-7-fl-oz","title":"e.l.f. Dewy Coconut Setting Mist, Makeup Setting Spray For Hydrating \u0026 Conditioning Skin, Infused With Green Tea, Vegan \u0026 Cruelty-Free, 2.7 Fl Oz","description":"\u003ch2 class=\"a-size-base-plus a-text-bold\"\u003eAbout this item\u003c\/h2\u003e\n\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eCOCONUT-INFUSED SETTING SPRAY: Achieve a healthy-looking glow with this coconut-infused makeup setting spray.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eGIVES MAKEUP LASTING POWER: Our Dewy Setting Mist helps give your makeup lasting power while coconut is known to hydrate and condition the skin.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eHYDRATING \u0026amp; CONDITIONING INGREDIENTS: Infused with skin-loving ingredients Coconut, Green Tea, and Cucumber, known to hydrate and condition.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eMULTI-PURPOSE: Use it to set your makeup, or use throughout the day for a refreshing burst of coconut.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\n\u003cspan class=\"a-list-item\"\u003eSKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.\u003c\/span\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/c77073d8-fe62-43f3-b590-43c652fc3eec.__CR0,0,1500,464_PT0_SX970_V1___.jpg\" alt=\"makeup setting mist\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/4a58b7b5-90db-4a48-91f1-5102a96824de.__CR0,0,1500,928_PT0_SX970_V1___.jpg\" alt=\"coconut makeup setting mist\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/0bb04f5a-fffb-4a8e-bf48-a3706a19b25d.__CR0,0,1500,928_PT0_SX970_V1___.jpg\" alt=\"dewy makeup setting mist\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/8a6cbe7a-51a0-4c64-8929-483ca10207db.__CR0,0,1500,464_PT0_SX970_V1___.jpg\" alt=\"vegan makeup setting mist\"\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":53950616961388,"sku":"B08T7FGVY9","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/2618\/5324\/files\/51bFg6cUDKL._SL1500.jpg?v=1782385120"},{"product_id":"e-l-f-cream-glide-lip-liner-shape-sculpt-lips-high-pigment-pencil-semi-matte-finish-vegan-cruelty-free-truth-or-bare","title":"e.l.f. Cream Glide Lip Liner, Shape \u0026 Sculpt Lips, High-Pigment Pencil, Semi-Matte Finish, Vegan \u0026 Cruelty-Free, Truth or Bare","description":"\u003ch2 class=\"a-size-base-plus a-text-bold\"\u003eAbout this item\u003c\/h2\u003e\n\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eALL-IN-ONE LIP LINER: Meet your new glide-or-die lip liner. This creamy lip pencil glides on like a dream (no tugging here!) to precisely line, define, and sculpt your lips with a smooth-as-e.l.f. application.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eHIGHLY-PIGMENTED COLOUR: The ultra-pigmented formula delivers rich colour to your lips. Choose from a range of 9 stunning shades to enhance your pout.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eSMOOTH SEMI-MATTE FINISH: Lips are left with a semi-matte finish that wears beautifully alone or under lipstick.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003eHOW TO USE: Apply the liner from the centre of your lips, moving towards the outer corners. You can use it alone or before applying lipstick.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\n\u003cspan class=\"a-list-item\"\u003eSKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% Cruelty-Free and Vegan.\u003c\/span\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/2b6c3052-9913-4c7d-8ace-68d33ac0ea38.__CR0,0,970,300_PT0_SX970_V1___.png\" alt=\"lip liner\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/e4c36db4-edcf-4241-ab91-3c60d031eabd.__CR0,0,970,600_PT0_SX970_V1___.png\" alt=\"elf lip liner\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/eae33f3a-b741-41fa-ac0e-fc005c84ecfe.__CR0,0,970,600_PT0_SX970_V1___.png\" alt=\"liner lip\"\u003e\u003cimg src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/c2df5dbd-c8d9-43ce-84dc-7e47d5e8c8da.__CR0,0,970,300_PT0_SX970_V1___.png\" alt=\"vegan lip liner\"\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":53950646026604,"sku":"‎ B0CMYQBRTW","price":11.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/2618\/5324\/files\/51uYGqzHXPL._SL1500.jpg?v=1782386163"},{"product_id":"e-l-f-cosmetics-halo-glow-setting-powder-medium-6-8gm","title":"e.l.f. Cosmetics Halo Glow Setting Powder - Medium (6.8gm)","description":"\u003cdiv\u003e\n\u003ch1\u003ee.l.f. Cosmetics Halo Glow Setting Powder - Medium (6.8gm)\u003c\/h1\u003e\n\u003cp\u003ee.l.f. Halo Glow Setting Powder in Medium delivers a soft, camera-ready glow with a silky, weightless texture that sets makeup while blurring fine lines and imperfections. The radiant, soft-focus finish reads natural in real life and on camera, helping your look stay fresh from morning to night.\u003c\/p\u003e \u003cp\u003eFinely milled synthetic sapphire particles impart a subtle, enduring glow and work to smooth the appearance of fine lines. The powder sets makeup and helps control shine for long-lasting wear without a powdery look.\u003c\/p\u003e \u003cp\u003eThe formula is vegan and cruelty-free. All elf formulas are 100% vegan with no animal testing and crafted without parabens or phthalates; this product also avoids other harmful chemicals and uses lab-created sapphire for eco-friendly purposes.\u003c\/p\u003e \u003cp\u003eNet weight: 6.8gm.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":54087179796844,"sku":null,"price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/2618\/5324\/files\/bbeb225609332833913_1.jpg?v=1785005817"},{"product_id":"e-l-f-cosmetics-poreless-putty-primer-universal-sheer-21g","title":"e.l.f. Cosmetics Poreless Putty Primer - Universal Sheer (21g)","description":"\u003cp\u003ee.l.f Poreless Putty Primer is a skin perfecting primer that is infused with squalane to help grip makeup for all-day wear and help protect skin from moisture loss. The velvety texture glides effortlessly over the skin, smoothing over imperfections while helping minimize the appearance of pores for a poreless effect.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eKey Features:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSkin perfecting primer that creates a flawless base for foundation\u003c\/li\u003e\n\u003cli\u003eEnriched with the goodness of plant-derived squalane to prevent moisture loss\u003c\/li\u003e\n\u003cli\u003eThe velvety texture glides on the skin with ease\u003c\/li\u003e\n\u003cli\u003eMinimizes the appearance of pores and provides extended hold for makeup\u003c\/li\u003e\n\u003cli\u003eFree from phthalates, parabens and harmful chemicals\u003c\/li\u003e\n\u003cli\u003eThis product is vegan and cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eAbout the Brand:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eCelebrating the beauty of every eye, lip and face is fundamental to e.l.f. It’s in the brand's name and inspires the company. e.l.f believes in a world where everyone can own their beauty, without compromise. All formulas are 100% vegan, no animal testing and made without the nasty bad-for-you stuff. Totally guilt-free. All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare products are also free from sulfates.\u003c\/p\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":54098579292524,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/2618\/5324\/files\/bbeb225609332859128-1.jpg?v=1785241953"},{"product_id":"e-l-f-cosmetics-holy-hydration-cleansing-balm-56-5-g","title":"e.l.f. Cosmetics Holy Hydration Cleansing Balm (56.5 g)","description":"\u003cp\u003e\u003cb\u003eWhat is it:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003ee.l.f Cosmetics Holy Hydration! Makeup Melting Cleansing Balm is a solid balm cleanser that melts into a luxurious oil texture that instantly melts away makeup.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eFeatures:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCleansing balm that easily removes makeup without stripping the skin\u003c\/li\u003e\n\u003cli\u003eFormulated with hyaluronic acid, ceramides and peptides leaving skin feeling plumped with hydration\u003c\/li\u003e\n\u003cli\u003eLeaves skin feeling silky smooth and hydrated\u003c\/li\u003e\n\u003cli\u003eGreat for all skin types\u003c\/li\u003e\n\u003cli\u003eThis product is vegan\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eAbout the Brand:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eCelebrating the beauty of every eye, lip and face is fundamental to e.l.f. It’s in the brand's name and inspires the company. e.l.f believes in a world where everyone can own their beauty, without compromise. All formulas are 100% vegan, no animal testing and made without the nasty bad-for-you stuff. Totally guilt-free. All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare products are also free from sulfates.\u003c\/p\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":54101340258668,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/2618\/5324\/files\/5bb4521609332599109_1.jpg?v=1785321254"},{"product_id":"e-l-f-cosmetics-camo-color-corrector-peach-2-8ml","title":"e.l.f. Cosmetics Camo Color Corrector - Peach (2.8ml)","description":"\u003cp\u003e\u003cb\u003eWhat is it:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eA hydrating, lightweight, and long-lasting colour corrector in 5 shades to camouflage discoloration, dullness and redness.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eWhy we love:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHydrating and lightweight colour correction makeup that layers well underneath foundations and concealers\u003c\/li\u003e\n\u003cli\u003eAvailable in a wide range of shades for all colour-correcting needs and skin tones\u003c\/li\u003e\n\u003cli\u003eLong-lasting and crease-resistant\u003c\/li\u003e\n\u003cli\u003eFull coverage with a satin finish\u003c\/li\u003e\n\u003cli\u003eInfused with hyaluronic acid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMaster the colour-correcting techniques you've seen all over your social feed and camouflage discoloration with these lightweight colour correctors. Available in 5 shades, each complimentary color helps to cover dullness, red tones, blemishes, dark spots, under eye circles, and other discoloration for a range of skin tones. The long-lasting, lightweight formula layers flawlessly under foundations and concealers without caking or creasing and has a full-coverage, satin finish.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eYellow Colour Corrector:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eCamouflages dullness in fair-to-medium skin tones.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eGreen Colour Corrector:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eCovers redness, blemishes, and rosy cheeks in all skin tones.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePeach Colour Corrector:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eCamouflages spots and darkness found under the eyes in fair-to-medium skin tones.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eOrange Colour Corrector:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eOffers the same benefits as Peach for deeper skin tones\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBlue Colour Corrector:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eVisibly offsets orange and yellow tones in the skin.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAbout the Brand:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eCelebrating the beauty of every eye, lip and face is fundamental to e.l.f. It’s in the brand's name and inspires the company. e.l.f believes in a world where everyone can own their beauty, without compromise. All formulas are 100% vegan, no animal testing and made without the nasty bad-for-you stuff. Totally guilt-free. All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare products are also free from sulfates.\u003c\/p\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":54111758385516,"sku":null,"price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/2618\/5324\/files\/949dfcaELFCO00000851_1.jpg?v=1785433024"},{"product_id":"e-l-f-cosmetics-camo-color-corrector-green-2-8ml","title":"e.l.f. Cosmetics Camo Color Corrector - Green (2.8ml)","description":"\u003cp\u003e\u003cb\u003eWhat is it:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eA hydrating, lightweight, and long-lasting colour corrector in 5 shades to camouflage discoloration, dullness and redness.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eWhy we love:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHydrating and lightweight colour correction makeup that layers well underneath foundations and concealers\u003c\/li\u003e\n\u003cli\u003eAvailable in a wide range of shades for all colour-correcting needs and skin tones\u003c\/li\u003e\n\u003cli\u003eLong-lasting and crease-resistant\u003c\/li\u003e\n\u003cli\u003eFull coverage with a satin finish\u003c\/li\u003e\n\u003cli\u003eInfused with hyaluronic acid\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMaster the colour-correcting techniques you've seen all over your social feed and camouflage discoloration with these lightweight colour correctors. Available in 5 shades, each complimentary color helps to cover dullness, red tones, blemishes, dark spots, under eye circles, and other discoloration for a range of skin tones. The long-lasting, lightweight formula layers flawlessly under foundations and concealers without caking or creasing and has a full-coverage, satin finish.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eYellow Colour Corrector:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eCamouflages dullness in fair-to-medium skin tones.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eGreen Colour Corrector:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eCovers redness, blemishes, and rosy cheeks in all skin tones.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePeach Colour Corrector:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eCamouflages spots and darkness found under the eyes in fair-to-medium skin tones.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eOrange Colour Corrector:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eOffers the same benefits as Peach for deeper skin tones\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBlue Colour Corrector:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eVisibly offsets orange and yellow tones in the skin.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAbout the Brand:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eCelebrating the beauty of every eye, lip and face is fundamental to e.l.f. It’s in the brand's name and inspires the company. e.l.f believes in a world where everyone can own their beauty, without compromise. All formulas are 100% vegan, no animal testing and made without the nasty bad-for-you stuff. Totally guilt-free. All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare products are also free from sulfates.\u003c\/p\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":54111769395564,"sku":null,"price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/2618\/5324\/files\/949dfcaELFCO00000850_1.jpg?v=1785433414"},{"product_id":"e-l-f-cosmetics-power-grip-dewy-setting-spray-80ml","title":"e.l.f. Cosmetics Power Grip Dewy Setting Spray (80ml)","description":"\u003cp\u003eShake up the way you set makeup! Get major makeup grip plus a dewy finish with e.l.f. Cosmetics Powder Grip Dewy Setting Spray. Featuring a water-based phase and an oil-based phase, the shockingly fine bi-phase formula is boosted with 5% aloe, plus hyaluronic acid, squalane and green tea seed oil. Shake to activate the power of both phases for dewy, long-lasting makeup looks.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBenefits:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBi-phase setting spray gives skin a dewy finish (shake to activate!)\u003c\/li\u003e\n\u003cli\u003eShockingly fine mist sets makeup for long-lasting wear\u003c\/li\u003e\n\u003cli\u003eInfused with hydrating 5% aloe juice plus hyaluronic acid, squalane \u0026amp; green tea seed oil\u003c\/li\u003e\n\u003cli\u003eNon-sticky feel\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eAbout the Brand :\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003ee.l.f. is for every eye, lip and face. We make the best of beauty accessible with high-quality products at OMG prices-all 100% vegan and double-certified cruelty-free, worldwide. Because looking good and feeling good? That’s #elfingamazing.\u003c\/p\u003e","brand":"e.l.f.","offers":[{"title":"Default Title","offer_id":54122370072940,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0979\/2618\/5324\/files\/949dfcaELFCO00001192_1.jpg?v=1785556034"},{"product_id":"e-l-f-cosmetics-instant-lift-brow-pencil-deep-brown-0-18g","title":"e.l.f. Cosmetics Instant Lift Brow Pencil - Deep Brown (0.18g)","description":"\u003cp\u003ee.l.f Instant Lift Brow Pencil shapes, defines, and fills in brows for a natural, polished look. The dual-sided design applies color with the fine tip liner on one side and tames and combs brows with the other to create defined-looking eyebrows with a flawless arch.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eFeatures:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDual ended pencil features the product on one end and a spoolie at the other end\u003c\/li\u003e\n\u003cli\u003eInstantly shapes, defines and fills in sparse areas for a natural finish\u003c\/li\u003e\n\u003cli\u003eThe fine tip mimics the look of natural hair and the spoolie spreads the product evenly\u003c\/li\u003e\n\u003cli\u003eFree from parabens, phthalates and harmful chemicals\u003c\/li\u003e\n\u003cli\u003eThis product is vegan and cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eAbout the Brand:\u003c\/b\u003eCelebrating the beauty of every eye, lip and face is fundamental to e.l.f. 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